Brand Protection
5 Minute Read

Why do you need Brand Protection?

Written by
Ron Harrison
Published on
March 12, 2025

Brand protection is a process of safeguarding a company's intellectual property (IP) from those who may try to profit from it illegally, COPIES, COUNTERFEITS, BOOTLEG!. This includes protecting a company's trademarks, domain names, design marks, copyrights and patents both online and in the marketplace.

Why Brand Protection is important?

 Because it helps to:

  • Protect a company's image, reputation and overall value.
  • Protect a company from losing revenue.
  • Protect brand abuse.
  • Protect against counterfeiters, copyright pirates, and other infringers.

Your brand is worth protecting - protecting your brand is important for the success of your business. When you register your brand with IPO then it is important you protect it.

Surelock are engaged by some of the biggest brands in the world to look after their Intellectual Property Rights Investigations: -

How Much does Brand Protection cost?

Brand protection is affordable - brand protection solutions can secure revenue growth, increase profits, foster customer trust, ensure consumer safety and in the long run is cost effective, by working for a number of brands together.

Why Choose Surelock?

Surelock’s Brand Protection Team are part of one of the oldest established Investigative and Security Consultancy companies in UK, consistently carrying out investigations and achieving some of the largest seizures of our clients’ counterfeits, also policing the internet worldwide for infringements.

This is the reason we are retained by some of the world’s most popular brands, and are often in the news because of our successes, we have been doing this work for over 25 years, so we really do know what we are talking about.

Pro-active investigations

During recent years, we have been directly responsible for some of the biggest seizures of counterfeit designer wear, high-end watches and perfumes ever seen in the UK, working with the authorities to take these sometimes-dangerous products off the streets and assisting in the prosecution of major criminal gangs

Achieving excellent results with the authorities for world famous music artists: -

https://www.trapworldwide.org/major-ebay-seller-arrested 

https://www.trapworldwide.org/six-years-to-get-justice 

https://www.trapworldwide.org/justice-after-decade-long-investigation 

https://www.trapworldwide.org/bradford-family-pleads-guilty-to-fraud-conspiracy-and-ordered-to-pay-1500000 

https://www.trapworldwide.org/proceeds-crime-ruling-hits-fr 

These results only come about by being proactive, using the expertise of our investigators, undercover operatives and surveillance teams to identify locations, obtain evidence and make test purchases, enabling us to submit an evidence package to the respective authorities., and because of the dedication and a great deal of hard work by our brand protection team, we don’t just sit in our office waiting for the authorities to call us.

We have worked for some brands who have had the most serious counterfeit problems and managed to get this under control with the help of the authorities.

We are fortunate to have a very dedicated team of professionals, drawn from the Police, Trading Standards, HM Customs, Military and the Private Sector, backed up by experienced undercover and surveillance operatives, that’s why we can offer a service second to none.

Online investigations – we have a dedicated team who comprehensively monitors the web, allowing us to track and analyse online marketplaces and social media platforms worldwide, identifying any potential threats to your brand and enabling prompt action, either having the infringing items removed or gather the evidence for legal proceedings.

If you are serious and looking for help with your brand protection, look no more, we will assist you to design an affordable anti-counterfeit strategy, police the internet and marketplace to keep your brand safe.

If you need help building a brand protection strategy for your business or with proactive investigations to help stop counterfeits, then please do not hesitate to get in touch, we are always happy to talk and advise

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Brand Protection
Ron Harrison
Managing Director

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