WHAT IS BRAND PROTECTION
Brand Protection is hard work, especially in this day and age, as it is directly linked to organised crime with vast amounts of money being made from the sale of counterfeit goods, the quality of which is quite exceptional, especially products originating from Turkey.
Surelock and several other proactive brand protection companies work tirelessly for our clients, collaborating on major investigations, in order to identify those responsible and seize the infringing items.
Importance of Online Brand Protection
Keeping your brand safe from ‘Bootleggers’ / Counterfeiters, is important because it helps to:
- Protect a company's image, reputation and overall value.
- Protect a company from losing revenue.
- Protect brand abuse.
- Protect against counterfeiters, copyright pirates, and other infringers.
- Protect consumers from buying cheap, inferior and sometimes dangerous products.
Brands work hard promoting their products and they register their trademarks with the IPO. In order to protect their rights, most major brands have an anti-counterfeit policy and utilise the services of a brand protection company or have in-house brand protection managers. This is essential, albeit some do not treat this seriously, then they suffer with the fake merchandise everywhere, particularly as the brand grows.
Worryingly, several major brands do not treat online brand protection seriously and do not have anyone working for them proactively.
Reasons Why Digital Brand Protection Cannot Be Ignored
Digital brand protection helps businesses defend against online threats such as counterfeit products, fake websites and unauthorised sellers. Below are some key reasons why online brand protection is vital for modern businesses.
Your brand is worth protecting
Protecting your brand is important for the success of your business. When you register your brand with an IPO then it is important you protect it to avoid imitation.
Brand protection is affordable
Brand protection solutions can secure revenue growth, increase profits, foster customer trust, ensure consumer safety and in the long run are cost effective.
Brand protection builds customer confidence
Customers need to trust that they are interacting with your genuine business online. Counterfeit websites, fake social media profiles and unauthorised sellers can damage your reputation and lead to lost customer confidence.
How Surelock Helps Companies Protect Their Digital Brand
Surelock’s Brand Protection Team is part of one of the oldest established Investigative and Security Consultancy companies in the UK. We consistently carry out investigations and achieve some of the largest seizures ever in the UK of our clients’ counterfeits, also policing the internet worldwide for infringements.
As part of our Brand Protection services, our expert team police the market place, carrying out regular covert reconnaissance, identifying locations manufacturing and selling counterfeits, gathering intelligence, submitting our findings to the authorities for enforcement action, attending on the day of any raids to assist with authentications.
Our Brand Protection Expertise
Affordable Brand Protection
We work for a number of brands all with similar problems, we can offer an affordable package to look after all your needs, market surveillance, enforcement activities, authentication examinations, close working relationship with the authorities, liaison with UKBF and online takedowns.
We are retained by some of the world’s most popular brands and are often in the news because of our successes. We have been doing this work for over 25 years, so we really do know what we are talking about.
Surelock has been directly responsible for some of the biggest seizures of counterfeit designer wear, high end watches and perfumes ever seen in the UK, working with the authorities to take these sometimes-dangerous products off the streets and assisting in the prosecution of major criminal gangs.
Reputable Clients
For over 25 years, Surelock has successfully protected the IP rights of some of the biggest brands, including LVMH, Tiffany & Co, SanDisk, Western Digital, Flamagas the owners of Clipper lighters, Under Armour, New Era Caps, NBA, NFL, Paddington Bear, Studiocanal, Casablanca, TRAP (music artists), MERCH TRAFFIC (music artists), The Beatles and Madness.
Results Driven
The results we achieve only come about by hard work and by being proactive, because of our dedication and a great deal of hard work by our brand protection team. Uniquely utilising the expertise of our investigative surveillance and undercover operatives.
We have worked for some brands who have had the most serious counterfeit problems and managed to get this under control with the help of the authorities. We consistently identify other brands with major counterfeit problems, but sadly the brands do not seem interested, no brand is too big to learn!
Collaboration Focused
Collaboration with other members of the ACG is important, we are fortunate to have a very dedicated team of professionals, drawn from the Police, Trading Standards, HM Customs, Military and the Private Sector, backed up by experienced undercover and surveillance operatives, that’s why we can offer a service second to none. One of our undercover team has recently been commended for his evidence in a Crown Court trial.
Positive Feedback
We are consistently praised by our clients and the law firms acting on behalf of them in Civil Court actions, for our intelligence gathering and evidence. Visit our testimonials section to see how we have helped companies with their online brand protection.
Secure Your Brand Today With Our Digital Brand Protection Services
If you are serious about protecting your brand online, we can help you design an affordable anti-counterfeit strategy, monitor the internet and online marketplaces, and keep your brand safe. Please do not hesitate to get in touch; we are always happy to talk and offer advice.
C: www.surelock.org/contact-us
