What Is Brand Protection?
In the United Kingdom, counterfeit goods pose a significant threat to businesses across various industries. A report by the Organisation for Economic Co-operation and Development (OECD) highlighted that counterfeit and pirated goods imported into the UK accounted for as much as £13.6 billion in 2016, equivalent to 3% of the UK's genuine goods imports.
Beyond the financial impact, the presence of counterfeit products can severely damage a company's reputation, erode customer trust, and lead to potential legal complications. Implementing robust brand protection strategies is essential to safeguard your intellectual property, maintain market share, and ensure the long-term success of your business.
Why Do You Need Brand Protection?
Brand protection is the process of safeguarding a company's intellectual property (IP) from those who may try to profit from it illegally. This includes protecting a company's trademarks, domain names, design marks, copyrights and patents both online and in the marketplace.
Why Is Brand Protection Important?
Brand protection is important because it helps to:
- Protect a company's image, reputation and overall value.
- Protect a company from losing revenue.
- Protect brand abuse.
- Protect against counterfeiters, copyright pirates, and other infringers.
Your Brand Is Worth Protecting
Protecting your brand is important for the success of your business. When you register your brand with IPO, then it is important you protect it.
Brand Protection Is Affordable
Brand protection solutions can secure revenue growth, increase profits, foster customer trust, ensure consumer safety and, in the long run, is cost-effective.
Surelock’s Expertise in Brand Protection
Surelock’s Brand Protection Team is part of one of the oldest established Investigative and Security Consultancy companies in the UK, consistently carrying out investigations and achieving some of the largest seizures of our clients’ counterfeits, while also policing the internet worldwide for infringements.
We are retained by some of the world’s most popular brands and are often in the news because of our successes. We have been doing this work for over 25 years, so we really do know what we are talking about.
Our Track Record in Counterfeit Seizures
During recent years, we have been directly responsible for some of the biggest seizures of counterfeit designer wear, high-end watches, and perfumes ever seen in the UK. We work closely with the authorities to remove these sometimes-dangerous products from the streets and assist in the prosecution of major criminal gangs.
A Proactive Approach to Brand Protection
These results only come about by being proactive, through dedication and a great deal of hard work by our brand protection team. We don’t just sit in our office waiting for the authorities to call us.
We have worked for brands facing serious counterfeit problems and have successfully helped them bring these issues under control with the support of the authorities.
A Team of Experts in Brand Protection
We are fortunate to have a very dedicated team of professionals drawn from the Police, Trading Standards, HM Customs, Military, and the Private Sector, backed up by experienced undercover and surveillance operatives. That’s why we can offer a service second to none.
Looking for Brand Protection? Contact Surelock Today
If you are serious and looking for help with your brand protection, look no more. We will assist you in designing an affordable anti-counterfeit strategy and policing the internet and marketplace to keep your brand safe.
If you need help building a brand protection strategy for your business or with proactive investigations to help stop counterfeits, then please do not hesitate to get in touch. We are always happy to talk and advise. Contact us today
