What is Brand Protection?

Brand protection is the process of safeguarding a company’s intellectual property (IP) and brand image from those who may try to profit from it illegally. This includes protecting a company’s trademarks, domain names, design marks, trade dress, copyrights and patents both online and in the marketplace.

Brand protection is important because it helps to:

• Protect a company’s image: Brand protection helps to protect a company’s reputation and overall value.
• Prevent revenue loss: Brand protection helps to prevent a company from losing revenue.
• Prevent brand abuse: Brand protection helps to prevent brand abuse.
• Protect against counterfeiting: Brand protection helps to protect against counterfeiters, copyright pirates, and other infringers.

Is your brand worth protecting? Yes, protecting your brand is important for the success of your business.

Is brand protection affordable? Yes, brand protection solutions can secure revenue growth, increase profits, foster customer trust, and ensure consumer safety and in the long run is cost effective.

Surelock’s Brand Protection Team are part of one of oldest established Investigative and Security Consultancy companies in UK, consistently carrying out investigations and achieving some of the largest seizures of our clients’ counterfeits, also policing the internet worldwide for infringements.

We are retained by some of the world’s most popular brands and are often in the news because of our successes, we have been doing this work for over 25 years, so we really do know what we are talking about.

During recent years, we have been directly responsible for some of the biggest seizures of counterfeit designer wear, high end watches and perfumes ever seen in UK, working with the authorities to take these sometimes-dangerous products off the streets and assisting in the prosecution of major criminal gangs.

These results only come about by being proactive, because of the dedication and a great deal of hard work of our brand protection team, we don’t just sit in our office waiting for the authorities to call us.

We have an excellent working relationship with all the authorities, City of London Police Intellectual Property Crime Unit (PIPCU), Police, Trading Standards and UK Border Force.

One of our cases recently resulted in the infringer being sentenced to 43 months imprisonment and a £500,000 + Proceeds of Crime Order, another very recent case with the seizure of over £500,000 worth of counterfeit designer wear and arrest of the offenders.

We have worked for some brands who have had the most serious counterfeit problems and managed to get this under control with the help of the authorities.

We are fortunate to have a very dedicated team of professionals, drawn from Police, Trading Standards, HM Customs, Military and the Private Sector, backed up by experienced undercover and surveillance operatives, that’s why we can offer a service second to none.

So, if you are serious and looking for help with your brand protection, look no more, we will assist you to design an affordable anti-counterfeit strategy, police the internet and marketplace to keep your brand safe.

If you need help building a brand protection strategy for your business or with pro-active investigations to help stop counterfeits, then please do not hesitate to get in touch, we are always happy to talk and advise.